Martin Takes Another Tilt at Milton, and Face Plants Yet Again
Martin Wolf has waddled into the lists again to take another tilt at Milton Friedman. Since Milton is alas not with us to accept the challenge (luckily for Martin) I will again try to serve as his trusty second and defend his honor.
I will start at the end:
There are many arguments to be had over how corporations should change. But the biggest issue by far is how to create good rules of the game on competition, labour, the environment, taxation and so forth. Friedman assumed either that none of this mattered or that a working democracy would survive prolonged attack by people who thought as he did. Neither assumption proved correct. The challenge is to create good rules of the game, via politics. Today, we cannot.
This is a lie and a slander–in particular the italicized part. To start with. Friedman’s social responsibility piece was an oped, not a weighty tome or even an academic journal article. (I snorted when some idiot in Bloomberg referred to it as Friedman’s magnus opus. Er, no, that would be A Monetary History of the United States or A Theory of the Consumption Function. But this illustrates the level of intellect of those challenging Friedman’s article.). As a result, it was not a comprehensive analysis. It focused on a basic premise and argued that premise within the constraints of the form, which are severe. So many of the criticisms are bashing straw men–issues that Friedman could not address except tersely, if at all.
With regards to the lie and the slander, this relates to my criticism of one of Wolf’s earlier sorties. Specifically, Friedman “assumed” nothing of the sort. If you look at his broader body of work–something that Wolf betrays absolutely no sign of doing–you will know that his main objection to government, big government in particular, and government regulation is that legislatures, the executive, and regulators would be influenced and corrupted by the regulated, and by corporations in particular. This is why he argued vociferously against big government and against most government regulation: the power thus accrued would be manipulated by private interests, most notably corporations.
Friedman’s solution was to reduce the stakes in the game by reducing the power of government and relying on competition in the marketplace. Again, Friedman was an advocate of free markets, not of corporations, and he opposed regulation primarily because it allowed corporations to undermine markets.
One particular illustration of this relates to an issue that Wolf raises: market power. Along with Stigler, Friedman argued that government regulation was frequently, and indeed overwhelmingly, antithetical to competition and supported market power.
With respect to creating “good rules of the game,” Friedman also argued that giving government more power was inimical to the creation of good rules.
That is, Wolf is arguing that we have a political problem–which was exactly Friedman’s point throughout the 1950s-1980s. You may disagree with Friedman on these issues. But you cannot–as Wolf slanderously states–say that he did not think about them seriously, or that he assumed them away. Might I suggest that Marty read, oh, Capitalism and Freedom? Or is an oped all he can handle? Maybe there’s a market for Milton Friedman for Dummies.
Now to the beginning. Wolf quotes Luigi Zingales, the Director of the Stigler Center. (George is probably spinning in his grave.)
In an excellent concluding article, Luigi Zingales, who promoted the debate, tries to give a balanced assessment. Yet, in my view, his analysis is devastating. He asks a simple question: “Under what conditions is it socially efficient for managers to focus only on maximising shareholder value?”
His answer is threefold: “First, companies should operate in a competitive environment, which I will define as firms being both price- and rule-takers. Second, there should not be externalities (or the government should be able to address perfectly these externalities through regulation and taxation). Third, contracts are complete, in the sense that we can specify in a contract all relevant contingencies at no cost.”
Needless to say, none of these conditions holds. Indeed, the existence of the corporation shows that they do not hold.
This is nonsense on stilts, and represents a return of the hoary Nirvana Fallacy that another late, great economist, Harold Demsetz, pointed out over 50 years ago. Yes, the conditions of the First and Second Welfare Theorems don’t hold. Who knew? That says jack about what are the best arrangements for our fallen world. That requires a comprehensive comparative institutional analysis, an analysis that is conspicuously lacking in the debate over Friedman’s article.
So what does Wolf say corporations should do (or not do)? Here’s a list:
My contribution to the ebook emphasises this last point by asking what a good “game” would look like. “It is one,” I argue, “in which companies would not promote junk science on climate and the environment; it is one in which companies would not kill hundreds of thousands of people, by promoting addiction to opiates; it is one in which companies would not lobby for tax systems that let them park vast proportions of their profits in tax havens; it is one in which the financial sector would not lobby for the inadequate capitalisation that causes huge crises; it is one in which copyright would not be extended and extended and extended; it is one in which companies would not seek to neuter an effective competition policy; it is one in which companies would not lobby hard against efforts to limit the adverse social consequences of precarious work; and so on and so forth.”
Let me give a pithier version: “Be good.”
As public policy advice, this ranks right up there with Mr. Mackey:
Completely absent from Wolf’s articles on Friedman is any discussion of how to implement the incentives to “be good” (by Wolf’s lights), or how corporations will acquire the information to know how to be good.
Incentives and information are the foundational concepts of modern economics. It’s beyond bizarre that the FT’s “Chief Economics Commentator” couldn’t be bothered even to mention them.
Wolf’s article is a sermon, not an economic analysis, or even a pedestrian analysis of an economics issue. The world is fallen, and you sinners must repent, and promise never to sin again! Well, as a song I like (and no it’s not autobiographical!) says, “I used to pray every night for God to wash away my sins, but I just get up and do ’em all over again.”
You can have a serious discussion about Milton Friedman’s slender piece, especially within the context of his much broader work. But the jeremiads directed against it by Wolf and others are not serious. They are intellectually vapid, and devoid of any meaningful policy prescriptions.
Hell, maybe Stigler was wrong–at least about Martin Wolf. Maybe he can’t win an argument with Milton, even when Milton isn’t around.