Streetwise Professor

July 22, 2026

The Answer to the Data Center Wars is “Get the Prices Right.” Which is a Reason to be Pessimistic About the Outcome

Filed under: AI,Economics,Energy,Politics,Regulation — cpirrong @ 11:10 am

Like the fracking wars, but only much bigger: the current war on data centers. This confict has achieved some notable results, including an outright ban on new data centers in New York, and restrictions even in Texas.

Much of the opposition is organic. Some is astroturfed, and traceable back to China: it provides fertilizer for even of some of the organic growth. As with all these things, a lot of the rhetoric and analysis is fundamentally confused, but there are important economic issues here that deserve serious consideratoin.

First among these is the impact of data centers on power prices. The industry and its backers have pushed back with studies claiming that the impact of data centers is benign, or actually beneficial. For example, an Institute for Energy Research policy paper does a cross sectional analysis of state electricity prices and concludes that states with the highest concentration of data centers do not have higher electricity prices, and that data center penetration is only weakly positively correlated with power price increases.

This is a superficial, not to say stupid, analysis. With respect to the cross section, data center siting is endogenous: developers tend to site in lower cost areas. With respect to time series, a state level analysis is obviously too crude. Furthermore, the analysis does not take into account capacity utilization.

Furthermore, it is based on EIA data on “Average Price of Electricity to Ultimate Customers by End-User Sector.” These are effectively regulated retail rates that roll in historical capital costs, that are effectively fixed costs, meaning that retail costs are based on average costs. As the authors state: “Electricity systems have large fixed costs. If demand increases, those fixed costs are spread over more kilowatt-hours, reduction average costs.”

The problem is that these are backwards looking measures, and that when demand starts pushing towards capacity, those declines in average cost will stop abruptly and be replaced by sharp increases. As Herb Stein famously said, “If something cannot go on forever, it will stop.” And we are at–or even past–the stopping point. Certainly, given projected data center growth, if the stopping point hasn’t been reached, it will be soon. Meaning that hyperscaling will drive up power prices, unless power producing and transmission capacity is increased commensurately.

It has been recognized for some time that the US electricity generation and transmission system is becoming dangerously overstretched. New capacity–reliable capacity (more on this below)–is essential. Data center growth will only stretch the system more.

In the short term, electricity supply curves–the marginal cost curve, which is what is really relevant for pricing–become vertical, or close to vertical. Additions to capacity push out the supply curves. Those additions are vitally needed.

Want evidence? PJM–the Independent System Operator that manages the power grid in the region where much of the largest data center growth has occurred–uses a capacity market to incentivize investment sufficient to meet power demand. Roughly speaking, PJM determines how much capacity is needed to meet anticipated demand, and holds an auction for that quantity. High capacity prices are an indication that capacity is scarce.

Here are the last 5 PJM auction results:

Delivery YearBRA HeldRTO Clearing Price ($/MW-day)Change
2022/20232021$50.00–64%
2023/20242022$34.13–32%
2024/20252023$28.92–15%
2025/2026July 2024$269.92+833%
2026/2027July 2025$329.17*+22%

Oh, 2026/2027 doesn’t look so bad, right? Er, the price hit the FERC-imposed price cap. God only knows what would have cleared the market.

What should you be thinking reading this? Here’s an idea:

Looping back to the study mentioned earlier, the days of declining average cost are over–unless capacity increases to accommodate the higher demand.

The long run effect of data center-induced demand growth on prices depends on the long run supply curve, which depends on a variety of factors, including technology, capital costs, the long run energy supply curve (especially the long run supply curve for natural gas)–and policy.

All but the last of these are largely out of the hands of policymakers. So what policies can make the long run supply curve as flat as possible given these other factors?

Perhaps the most important policy lever is to incentivize efficiently investment in “behind-the-meter” capacity, i.e., vertical integration of new capacity and data centers that will consume the power it produces. This kills a couple of birds. First, it adds to generating capacity. Second, it doesn’t add to the demand for transmission. Given that transmission is the main vulnerability of the grid at present, this is an important consideration.

Some months ago, I analogized an xAI (now SpaceXAI) investment in gas generation co-located with its Memphis data center to mine mouth coal generation plants, and argued that transactions costs considerations provided an incentive for such vertical integration and coordinated co-investment. Those economic considerations apply with data centers, but the electricity market is highly regulated at the state and federal level, and those regulations can affect the incentives for BTM investment.

The crucial issue to provide the appropriate incentives to data center developers. One of the enduring economic lessons that I have learned (from my high school economics teacher, no less) is that a maxim of business success is to “externalize costs, and internalize benefits.” If the costs of connecting a data center to the grid, or the costs of transmission, or other factors that determine the opportunity cost of a BTM investment do not reflect actual costs, developers will have too weak an incentive to vertically integrate because they can externalize their costs. The opportunity cost to colocating generation with a data center is the cost of electricity drawn from the grid. If data centers do not pay the full cost of doing so, they will invest too little in building their own generation.

Data centers don’t want to pay high costs for power, obviously. But if their consumption from the grid is subsidized, they will consume too much from it, and build too little behind the meter capacity.

So, as always: Get the prices right. I say again: Get the prices right. Unfortunately, the politicization of electricity rate setting means that seldom happens.

Some of the biggest subsidies for data centers come from tax benefits granted by states. Just stop. Please. And if you can’t break the habit, limit the subsidies to generating capacity.

The other big policy change that can mitigate the impact of data centers on power prices is to terminate, with extreme prejudice, the monstrosity of “climate crisis”-driven laws and regulations that severely distort incentives to invest in generating capacity. These penalize investment in fossil fuel generation and and encourage investment in renewables. Absent subsidies, renewables are not cheaper than conventional generation. If you want cheaper electricity-where you strip out subsidies in determining cost-reverse these destructive policies.

This is particularly important when one considers that price is not the only relevant consideration here: reliability is too. Greater renewables penetration reduces reliability, all else equal. When you consider the true cost of power, which includes the cost of service interruptions (which can be extreme) and the cost of lower quality power, reliability is an important consideration that has been largely ignored in the force feeding of renewables onto the grid.

Ironically, the unreliability of a grid with a decidedly suboptimal generation mix may encourage behind-the-meter investment. Data centers need reliable power. If they can’t get it from the grid, they’ll decouple from the grid. But there can be too much BTM investment just as there can be too little. Both result from getting the prices (and incentives) wrong.

Some states have responded to impending overwhelming of the grid by data centers in a predicable way: by restricting or stopping altogether data center development. In the case of states like New York this response was foreordained by their previous perverted policy choices which were largely driven by climate hysteria. If they want a long run fix, they need to jettison their hysteria-induced policies.

Will they? As if.

This post has focused on power. Another sensitive issue is water. I don’t know much about the technical issues involved here, so I’ll just make one observation. Markets for water don’t exist, for all practical purposes. It’s almost certain that the prices are wrong. Meaning that it is almost certain that data center water consumption is inefficient. Knowing that doesn’t require knowing anything about the technology.

Unfortunately, it is necessary to remember Chesterson’s Fence in this context. That is, to ask “why aren’t there markets for water?” The answer is ultimately a political one, and as a result hopes for a market-based water pricing mechanism are in vain. Meaning that concerns about data center water consumption are likely to be addressed with a meat cleaver–no data centers!–or not at all–go ahead, build what you want! The discriminating, balancing decisions about water consumption that would occur when water is at least remotely priced correctly will therefore not occur, and the water issue will become a bone of political contention.

In sum, the correct approach to the data center war is Econ 101: GET THE PRICES RIGHT. The prices of connecting to the grid. The price of transmission. The price of energy. The price of reliability. The price of water.

And that’s why I am pessimistic about the ultimate outcome of this war. The products involved-power and water-are highly regulated and highly politicized. Regulation and politicization are inimical to getting prices right. Regulation and politicization were not imposed by aliens. They are the equilibrium outcome of political processes that are unlikely to change. Furthermore, the political salience of energy prices in an era in which “affordability” has heightened political valence means that pricing perversities are likely to get worse, not better.

Sorry to break it to you. But you probably didn’t come here to get sunshine blown up your backside.

4 Comments »

  1. Craig, what would be your thoughts about states requiring data centers to supply their own power, by means of on-site CC natural gas, or small modular nuclear?

    Comment by Pat Frank — July 22, 2026 @ 11:50 am

  2. @Pat Frank. I would prefer to leave them to make the build-or-buy decision based on accurate market price signals. The point of the post is that we are unlikely to get such signals in a regulated, politicized power system.

    Given that, a co-location mandate may be a second best alternative.

    Similar considerations led me, reluctantly, to support subsidizing gas generation investment in Texas. The tax credit regime for renewables created a huge distortion. In such circumstances, a policy (e.g., subsidizing gas generation) can be desirable even though they would be inefficient in a perfect world.

    In economics, this is called “the theory of the second best.” If better prices are not on the menu, mandated behind-the-meter generation may be the best choice.

    Comment by cpirrong — July 22, 2026 @ 12:05 pm

  3. Newer data centers do not use water in a lot of cases. Water is a closed loop system in data centers. It goes in gets recycled. I think the Musk model in Memphis is the way to go. Provide your own power. Musk is using Natty Gas, which the Democrats had a war on during the Biden Admin. Unless it’s gerbils generating power by running on a wheel, Democrats do not want it.

    We need nuclear. In the short run, putting solar on top of buildings and parking lots in places where the sun shines isn’t horrible-it’s certainly not optimal or efficient but the one good thing about solar is it generates power on day one when it is installed-and it can be installed pretty quickly. I didn’t say it is cheap power. It’s just a supply of power. Stopgap until we can build nuclear and more traditional powerplants.

    Comment by Jeff Carter — July 22, 2026 @ 4:12 pm

  4. This post is about accurate market price signals, I got that. You aren’t going to get them when demand takes a year to build and supply takes eight years.

    Comment by Michael van der Riet — July 24, 2026 @ 3:55 am

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